The UK Information Commissioners Office (ICO) is taking a look at lovation tracking software installed without users knowledge who log into online betting services.
The use of this software may be contravening the Data Protection Act (1998) as this Act requires data subjects to be aware if their personal information is collected and give permission for it to be used in ways they agree to and nothing more.
The timing of this investigation is crucial as GDPR will enter law next May and fines of up to 4% of global turnover will come into force for serious data protection breaches.
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